In November 2013, I participated in a conference entitled Corporate Sustainability and Eco-innovations at which academics, mainly from developing countries from Central and Eastern Europe (CEE), presented their views and research on the subject.

All the presentations were very interesting and intellectually stimulating but one concept struck me in particular. Professor Gregor Radonjič from the University of Maribor evaluated the consequences of using carbon emissions as an indicator of overall sustainability and general environmental impact. As a society, we very often associate the level of emissions of this greenhouse gas with overall environmental impact of goods, services, institutions, actions or projects. I am not suggesting that this is a measure widely accepted by academics, but the media and the wider population seem to be far more willing to use this shortcut as a proxy for assessing sustainability.

Read more…